Letterhead on a cork circle on a marble surface
 

/ PRINT & WEB /

Corporate Design and CMS Based Responsive Website


 

A new image for creative director Andreas Horbelt

 

 

In a close partnership with Andreas Horbelt, a prominent Cologne-based Creative Director, we developed a visual language for his business stationary consisting of a letterhead, business cards, greeting cards, stamps and a website. Andreas being a very meticulous and analytic person, the design style had to have purpose and be clear. The logo is a perfect 360° circle made of an unpretentious and simple typeface named Archer. The colour palette consists of a gentle shade of blue, which you find on the greeting card and the backside of the letterhead. To make the stationary fun to use, we designed three Japanese Hanko signature stamps along with a crimson red Shinuku to mark business cards, greeting cards and letters by hand.

The business card acts as a visual translation of a key conceptual task of his work; Analyse complex content until the core elements become obvious. We visualised this facet of his profession as editor notes and scribbles. The responsive website – implemented through a Squarespace CMS -  had to be tranquil and informative. Keeping this in mind, we decided to stay away from common website trends such as parallax scrolling and such. This resulted in the page being as clear and quiet as a Swiss mountain lake. 

 

 
Letterhead, business on a cork circle on a marble surface
Business cards on marble surface
Letterhead on a green textured surface
Letterhead and Business cards on a green textured surface and marble
Greeting cards and Business cards on a green textured surface and marble
Hanko stamp with plant on marble with green textured surface
Hanko stamp and greeting card on green textured surface
Hanko stamp, succulent and greeting card on green textured surface
Hanko stamp, succulent, business card and greeting card on marble
Japanese Hanko stamp, plant and greeting card on green textured surface and marble
Letter in a envelope with stamp and plant
Letterhead with stamp and envelope on marble
Letterhead, business on a cork circle on a marble surface
Blue greeting cards on marble 
Business cards with plant on marble 
Business cards with plant on marble
Responsive website shown on iPad, iPhone, Desktop and Macbook
Responsive website shown on iPad
Responsive website shown on iPhone
 


Facts


 

Services: Corporate Identity, Web Design, Visual Design, Programming, CMS set-up, Stamps
Client segment: Small businesses
Project Scope: Letterhead, Greeting cards, Business cards, Envelopes, Stamp, Word-Template, Website and Content Management System
Paper Producer: Mohawk Superfine, Fedrigoni (envelope)
Content Management System: Squarespace

#Hashtags: scribbles, minimalist, sofreshsoclean, branding, hankostamp, visualdesign, corporatedesign, stationary, businesscards, letterhead, theworks

 

 

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