ONOGRIT is a creative consultancy and design studio specialized in the field of User Experience Design (UX), Visual Design and Brand Building based in Cologne / Köln. ONOGRIT ist ein Design Studio spezialisiert auf visuelle Kommunikation, User Experience Design (UX), Branding und Markenentwicklung mit Sitz in Köln.
 

/ UX & IA /

User Experience Concept for Multiple Target Groups for an Investment bank Website


 

Development of a new segment entry point for various target groups through a holistic combination of User Journeys and Content Strategy

 

 

The Investment Bank is the central development bank of the according state and primarily supports innovative, small and medium sized companies in the area. In cooperation with kernpunkt, our studio developed a concept idea to optimize the usability of the site and to make the site timelier and more foolproof overall. Based on a target audience analysis having defined User Journeys, we could develop our approach for a clear Content Strategy.

It’s often a challenge for the user to find and gather the information that is relevant to them.  In the case of applying for funding, it’s crucial to have easy access to the right information because any case of doubt can be the deciding factor whether a request will be followed by funding or not. At the core of our user experience concept idea was the following user task: “Finding the information that is important and right for me”

Process:
• Analysis of current website and identification of optimisation potential
• Industry Benchmark & competition research
• Multiple Target groups definition
• Conceptualisation of a new content structure
• Formulation of new user experience concept idea
• Planning and implementation of wireframes according to the gathered insight
• Prioritised implementation recommendation for future steps
• Consolidation of all content in a final presentation document ready to be presented to the decision makers
 

 

 
 ONOGRIT is a creative consultancy and design studio specialized in the field of User Experience Design (UX), Visual Design and Brand Building based in Cologne / Köln. ONOGRIT ist ein Design Studio spezialisiert auf visuelle Kommunikation, User Experience Design (UX), Branding und Markenentwicklung mit Sitz in Köln.
 ONOGRIT is a creative consultancy and design studio specialized in the field of User Experience Design (UX), Visual Design and Brand Building based in Cologne / Köln. ONOGRIT ist ein Design Studio spezialisiert auf visuelle Kommunikation, User Experience Design (UX), Branding und Markenentwicklung mit Sitz in Köln.
 


Facts

Services: Concept, User Experience, Wireframing
Client Segment: Medium sized business
Project Scope: Target group analysis, User Journeys, User Needs, Content Strategy, User Flow, Search tool

#Hashtags: Berlin, UX, So many target groups, Investing in the future, Money for great ideas, Money money money, Give it to me

 

 

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