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Exhibition Graphics for POOL POSITION
Visual Identity for an exhibition event
In the lovely city of Wolfsburg, an indoor swimming pool was transformed into a cultural center. BASF Coatings took this opportunity to host a special event there called POOL POSITION. When arriving, the guests encountered a 3x1.5-meter large floor plan we created. Every piece fit into a uniform look. For the invitation, we created a centerfold poster like straight from a teen magazine, including a perforated entry ticket. The main display consisted of straightforward street scenes with cool typography superimposed on them. We pasted the floor up with tape art, long before it was the supercool thing to do. But the biggest challenge was editing 4 video clips with music, all projected on an 8 x 3.5-meter screen using a huge PA system. Yeah! So Doris Day whispered "Perhaps perhaps perhaps" in minute 1, when Justin Timberlake screamed "Sexy back" in minute 4 – it was so much fun.