Event invitation to
the Color Show for
BASF Coatings GmbH
The trend book MY DEAR FRIEND was just freshly released when two more special editions came bursting on the scene. We crafted invitations by hand, catering either to the BMW gang with THIS IS SPECIAL stamped in the left corner or to the Volkswagen clique with the familiar FOR YOUR EYES ONLY in the right corner. Both versions were carefully wrapped and tied using a special technique we invented for this job.
Service: Invitation, Envelope Folding
Scope: Ideation, Concept, Typography, Production
Production: Foil Plotts
We stuck to our underlying theme from MY DEAR FRIEND: a handwritten letter that lures the reader into the story. “My Dear Friend… We need your support. Meet us at 51°54'N 7°54'O“. Drama! Action! Coordinates! Stickers said, "Burn after reading" or "Read and destroy" and it seems that our designs were quite convincing. During a security check at the airport, one attendee was asked: "What does it mean exactly – burn after reading?" Ooops.