/ PRINT /
Hai COLOR TREND BOOK
Trend catalogue for BASF Coatings GmbH's newest automotive colors
Years ago some people at ONOGRIT threw a birthday party with the motto DIE MIETZEN MACHEN EUCH PLATT. The leading BASF designer Michaela Finkenzeller liked the invitation‘s design so much that one year later they asked whether we’d use this same style for their upcoming trend book. That was our first big print job and we went at it with free-spirited determination. We wanted to screen print everything in our first trend book called HAI. Not even questions from our printers like, “You really want EVERYTHING to be screen printed?” could deter us. Much to our undoing, as it turned out. Our scheduling was so lousy that some of the printers had to work overtime over the weekend to get things done. What does a real designer from Cologne do as thanks? Right, we brought a case of ”Reissdorf Koelsch“ (our local beer) to them on Saturday as a big thank you.