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Invitation to a COLOR TREND SHOW
Come Closer Club – Invitation & Co. for BASF Coatings GmbH
Gaudium Coloribus! Who learned Latin in school? No one! It means: celebrate the colors! Our clients asked us for an entertaining firework display for this special edition of COME CLOSER. So we invented the super exclusive COME CLOSER CLUB (CCC) for premium BASF Coatings clients. They got the finest lettering on the most expensive papers. Each attendant received a box via mail with small containers for collecting radiating objects inspired by color. Some shiny chewing gum from last night? A glazed strand of hair? Why not – everything goes if it's colorful enough. One stylistic highlight was the engraved CCC lapel pin, proudly worn by workshop participants. As far as what we heard, a total success.