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Conception sample case
Material Kit
for BASF SE

 
 

Hello design award! This sample case won the SPE Grand Innovation Award for its clever solutions. The mission was tricky. BASF SE was looking for a suitcase for their sales reps to showcase all their available materials. As children of the eighties we came immediately up with the name "K.I.T." (reminiscent of TV’s Knight Rider) and added a catchy explanation for this acronym: "Knowledge. Intelligence. Technology". To make the missing link to the original mission, we named it MATERIAL KIT. 

 
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Facts

Service: Naming, Conception, Packaging Design, Creative Direction
Branch: Automotive
Scope: Product name, Packaging Concept, Experience Design, Infographics, Illustrations, Project Management

 
 

We experimented a lot. We worked for the first time with a newly established bookbinder who liked the idea of creating something outside the box. After a lot of trial and error, we finished this project several months later. Looking back we’re still surprised by how much humor we could add to this suitcase. On the legend we wrote "I am legend" (reference to the blockbuster movie with Will Smith) and even Madonna’s "We are living in a material world" found a place in our graphic design. Lucky us.

 
 
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Do you like what you see?

 
 
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