Conception sample case
for BASF SE
Hello design award! This sample case won the SPE Grand Innovation Award for its clever solutions. The mission was tricky. BASF SE was looking for a suitcase for their sales reps to showcase all their available materials. As children of the eighties we came immediately up with the name "K.I.T." (reminiscent of TV’s Knight Rider) and added a catchy explanation for this acronym: "Knowledge. Intelligence. Technology". To make the missing link to the original mission, we named it MATERIAL KIT.
Service: Naming, Conception, Packaging Design, Creative Direction
Scope: Product name, Packaging Concept, Experience Design, Infographics, Illustrations, Project Management
We experimented a lot. We worked for the first time with a newly established bookbinder who liked the idea of creating something outside the box. After a lot of trial and error, we finished this project several months later. Looking back we’re still surprised by how much humor we could add to this suitcase. On the legend we wrote "I am legend" (reference to the blockbuster movie with Will Smith) and even Madonna’s "We are living in a material world" found a place in our graphic design. Lucky us.