Branding for the
nexible is next. At least that was the briefing in a nutshell. As an ERGO Digital brand, nexible rolls up the insurance field from the rear. Everything simple, everything transparent and absolutely certain with much less bureaucratic paperwork. Those who come along so cool, need a respective appearance. The great agency dayy hired us as branding experts for this task.
ONOGRIT developed a visual appearance that can be used as a flexible design system across all media. To the standard criteria of a modular design principle two essential ingredients were added: Swag and Slang. With the right typography, colour and visual language, a corporate design was created that presents itself fresh and self-confident.
Service: Branding, Visual Appearance, Corporate Identity
Branch: InsureTec, Insurance
Scope: Ideation, Design Direction, Concept, Visual Language, Logo Development, Screen Design, Copy / Text, Imagery Concept, Design System, Merchandising, Posters
The branding speaks the same language across all channels to create a consistent brand experience. Users not only enjoy smooth processes, but also the scattered silly moments. The focus is always on the information itself, except that it does not always take itself too seriously. More pussy than Kreuzberg in fact.