/ UX & Web /
Designing Interactive Calculation Tools for the Zurich Insurance
User Experience Design for various insurance premium calculators
On behalf of our longstanding partner SapientNitro, we developed, over the period of a year, various calculation tools that allow the user to determine their individual insurance premium easily and conveniently on all devices. The challenge of the task did not lay only in the actual use of the tools but also in the consolidation of all the relevant information when it came to the queries and the reduction of it’s high complexity– on top of what the various device usage entails (so-called Cross Device Behaviour).
For insurance companies, customer satisfaction is a key factor in their success. In recent years, it’s been found that their satisfaction is no longer unconditional, which is why many new features and improvements are constantly being planned in the sector. Transparency and clarity are important parts of gaining your customer's trust. Because of this, it was clear that in order to generate a positive user experience, it was of great importance that the website and the proposed tools have a simple and clear usability. By prototyping the wireframes, the designed behaviour could also be continuously tested and optimized in iterative onward phases.
Services: User Experience Design, Interaction Design, Information Architecture
Client Segment: Large company
Project Scope: Persona Analysis, Information Gathering, Project coordination, Workshops, Wireframing, Prototyping, User Interface Design
#Hashtags: Insurance policies, Tools, Interaction Behaviour, HoppSchwiiz, Auto insurance, Home insurance, Liability insurance, Building insurance, travel insurance, Pension, Vive la Suisse