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COLOR TREND BOOK RAUSCHEN
Trend catalogue for the new colours of BASF Coatings GmbH
BASF Coatings picked a subject that was simply everywhere - NOISE. The “noise” of an endless stream of information, the constant noise surrounding an urban dweller. It was an absolute contemporary discussion of our modern life. All about future apps and hyperspace - you see, some truly experimental topics. So we went experimental, too. There‘s probably been no other project in which we’ve had to work so abstractly. In trend world DISCRETE DUBBING we tracked our mouse clicks through the creation of the entire trend book. Every hour we took a screenshot. This documentation of our work process became a graphic and a part of the trend book. Other trend worlds were represented as binary code or kaleidoscopic close-ups. Man, we felt close to the famous computer conceptual artists of our times!