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special edition invitation
Right Now! – Invitation to the BASF Coatings GmbH's Color Show
RIGHT NOW! That's what we thought, when we – like pulling a rabbit out of a hat – designed a small special edition for BASF’s Korean clients, belonging to trend book WIDE AWAKE. Or we worked tremendously hard for it – depending on whom you ask. The invitation was written in English with an insert in Korean, also known as Hangul (really beautiful characters!), which says “Do you speak Korean?” for the native speakers. Every – we repeat – every invitation was written, folded, cut and wrapped up meticulously by hand. And absolutely every headline RIGHT NOW was traced by hand using a stencil. Every sticker hand-glued. Every envelope hand-folded. You rightly ask: "And the colored triangle on the back?" Yes, even that.