Strategic brand building
and redesign of the traditional exhibition
The ideal customer for us? Interesting, interested, intelligent, open and enthusiastic. The brief description of our cooperation with the Aachen-based trade fair construction and brand experience company Walbert-Schmitz is complete. In a 12-month collaboration, our studio, together with the executive team and the project managers, has carried out a decisive reorientation of the company.
The family-owned company, which exists since 1966, wanted to leave its traditional appearance behind and instead work out its creative competence. In addition up to now, the brand presence has lacked exactly the feeling that you first get as a visitor to the company headquarters: what a busy, high-class business and what an enjoyable crowd!
Service: Redesign, Corporate Identity, Strategic Branding, Creative Consultancy
Branch: Live Communication, Brand Experience, Exhibition Stand Design
Scope: Mission, Vision, Personas, Target Groups, Semantic Analysis, Redesign Logo, Color Climate, User Experience Design, Website, Typography, Copy, Stationary, Production Support, Project Management
Production: Offset printing, CMS coding
We have reflected this sympathy and energy in the choice of colours for the new CI: Clear, strong colours as well as power and joy as far as the eye can see. A simple equation that was confirmed in this collaboration: Courage is fun and fun leads to courage. For example, a member of the management wanted to have TKKG under his name instead of CFO until the end. Simply because you don't have to take everything so seriously in this business world.
At this point we would like to thank them once again for this great cooperation. From now on: Because we BÄM!
Do you need what you see?
Project Photos: ONOGRIT x Manuel Mittelpunkt ❤️